ARTICLES
The Lounge
Learnings, teachings and tips & tricks for Communications professionals
Required Reading
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Required Reading 〰️
5 Things With Jennifer R. Hudson
We got the chance to ask strategic communications advocate, trainer, mentor, consultant, and speaker Jennifer the 5 things she wishes someone told her before she started a career in Communications, and here’s what she had to say ➡️
Behind The Byline: Sara Spruch-Feiner
We thoroughly enjoyed sitting down with Sara Spruch-Feiner (@sarajanenyc) of Glossy! Sara is a Sr reporter at Glossy Pop, a vertical about the intersections of fashion, beauty, and culture 💄
5 Things With Donye Taylor
We got the chance to ask Donye Taylor, CEO of Taylored Consulting and Director of Creator Initiatives at FOHR, about the 5 things she wishes someone had told her before she started a career in Communications! Check out her advice!
5 Things with Kevin Wong
Kevin Wong, VP of Communications at The Trevor Project shares the 5 things he wishes someone had told him before starting in the Communications industry.
Behind The Byline: Dominique Fluker
We caught up with Glassdoor’s innovative content strategist Dominique B. Fluker to chat about her unique lens as a journalist.
3 Reasons Why PR Pros Need To Be More Emotionally Sensitive
Working in PR means you are constantly in contact with other people, such as the public, your clients, event planners, and journalists. Thus, being more attuned to your own, and other people’s, emotions will allow you to stand out from other professionals in the field. MediaUpdate’s Talisa Jansen van Rensburg reveals three reasons as to why more PR pros should be more emotionally sensitive.
PRofiled: Andrea Samacicia Mullan
Andrea Samacicia Mullan is the founder of Victory Public Relations. VPR specializes in working with clients - brands and experts in the health, beauty, and wellness space - to help build their businesses and reputations through media relations. Andrea is from Long Island but based in New Jersey with her two young sons, her husband, and her parents who make it possible for her to work and mom so hard. When she’s not working or hanging with her family, she’s usually working out or reading!
4 C’s Journalists Use To Evaluate Sources
PR Coach, Michael Smart shares the 4Cs journalists use to evaluate sources! He recommends paying close attention to these when you’re pitching a journalist and asking them to quote your expert/client.
The Essential Function of Content Marketing in Public Relations Strategy w/ Gabriella Layne
It’s the question that never gets old: What is the difference between public relations and marketing? The focus on differentiating these two essential practices has been so overanalyzed that it’s led them to often be misinterpreted as two completely separate communication strategies.
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