Working in PR means you are constantly in contact with other people, such as the public, your clients, event planners, and journalists. Thus, being more attuned to your own, and other people’s, emotions will allow you to stand out from other professionals in the field. MediaUpdate’s Talisa Jansen van Rensburg reveals three reasons as to why more PR pros should be more emotionally sensitive.

PR Coach, Michael Smart shares the 4Cs journalists use to evaluate sources! He recommends paying close attention to these when you’re pitching a journalist and asking them to quote your expert/client.