Caitlin Copple

Founding Partner
Full Swing PR

Caitlin Copple is the Founding Partner at Full Swing Public Relations, a firm dedicated to helping underrecognized leaders be seen and sought after. Her impactful work has supported female founders, helped sell books, won elections, and led to significant legislative changes. Caitlin has also been instrumental in media campaigns, securing client placements in top outlets like CNN, Forbes, and TIME.

Under the leadership of Caitlin and her business partner, Holly Conti, Full Swing PR rapidly grew to seven figures in annual revenue within four years. In 2024, the company was recognized as the 20th fastest-growing business in the Rocky Mountains on the Inc. Regionals list.

Caitlin actively promotes the practices she preaches by participating in podcasts and media features, including appearances on the Inc. website and Rachel Rodgers’ Hello 7 Podcast. Her advocacy extends to social justice, focusing on LGBTQ+, women's, and BIPOC rights in Idaho. Caitlin holds an M.A. in journalism from the University of Montana and enjoys outdoor activities with her son, Tollie.

5 Things I Wish I Knew……

✶ Choose your next career move based on mission first, and team second.

After college, it can be hard to decide what your first job should be. Consider how you want to spend eight hours a day, and determine what kind of people and mission you want to serve. My first few jobs in nonprofit communications and advocacy allowed me to do lots of different things, becoming a Jane-of-all-trades. This served me well as my career advanced and eventually when I opened my own business.

✶ Be a critical thinker.

I am a proud liberal arts graduate and some of our best employees also went to small liberal arts colleges. Having good judgment and the ability to think critically to solve problems are important for a career in PR in general, but particularly valuable when you work for a growing company like ours that relies on "intrapreneurs" to help us improve systems, build efficiency, and scale client excellence.

✶ Always bet on yourself.

There are many times I could've shuttered my business, but I didn't. My business partner and I like to say: "I trust you with my mortgage" because we consistently bet on each other and ourselves to continue to do what only 2% of of women-owned businesses do, which is scale past $1M in revenue. We did that in less than four years.

✶ Write like a journalist.

Take a journalism class or two if you can. Being able to write quickly on deadline and succinctly communicate through writing is invaluable, and a skill it seems fewer and fewer people have. I never took a PR or communications course, but I do hold a master's degree in journalism and worked in the field for many years. Understanding how journalists think, write, and make editorial decisions is a huge advantage as a PR pro.

✶ Be your own role model.

Growing up in Nampa, Idaho, I had zero queer role models and didn't meet anyone out from the LGBTQ community until college. Part of the reason I am outspoken about my sexual orientation and call attention in the business community to the many laws working to erase LGBTQ people is because I want to be a role model for queer kids. I want them to understand they can have a great life and fulfill their dreams, even in the reddest of red states, like where I live.