Gain invaluable insights into the latest PR trends and strategies for Latin America from industry leader Patricia, Head of PR in Brazil at Sherlock Communications. With expertise spanning health, technology, marketing, and entertainment, Patricia will share her perspectives on the digital transformations impacting the region, the challenges and advantages of crafting campaigns for culturally diverse audiences, and the approach required for local and international success. A journalism graduate turned PR powerhouse recognized with top accolades from PRNews, PR Week and more, Patricia will also offer advice for aspiring professionals looking to make their mark in this dynamic industry.