PR Account Executive

Written By Fatoumata Barry

Sharp Think is seeking a PR Account Executive to join our dynamic lifestyle team. Clients span verticals including health and wellness, food and beverage, technology, and more. High levels of creativity, initiative, and a passion for media will help set their ideal candidate apart.

RESPONSIBILITIES

  • Prioritize own work, meet deadlines, and actively communicate progress and deliverables.

  • Demonstrate a network of traditional and online media contacts.

  • Create targeted media lists for broadcast, online, and print outlets, as well as digital influencers.

  • Draft pitches and conduct proactive outreach to media outlets.

  • Draft press materials, ensuring quality and consistency such as press releases, media alerts, fact sheets, bios, and case studies.

  • Daily client interaction to update report on and discuss media relations.

  • Responsible (in conjunction with the AAE) for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts.

  • Attend and facilitate media interviews/editor desk side appointments; network with reporters and editors.

  • Participate in brainstorming sessions to develop strategic/creative thinking for clients and new business opportunities.

  • Work collaboratively with team members to develop and implement successful PR campaigns.

  • Supervise and manage junior staff on respective accounts on account management, research, projects and more.

  • Complete individual tasks with minimal supervision.

  • Serve as an active member of the team and demonstrate team-player attitude.

QUALIFICATIONS

  • B.S/B.A in Public Relations or related field

  • 2 to 3 years of PR agency, in-house or media/editorial experience

  • Ability to think critically and to provide strategic insight and analysis to solve problems

  • Ability to multi-task and excel in a collaborative environment

  • Experience and understanding of PR databases/tools – i.e. Cision, PR Newswire, etc.

  • Flexible, driven, creative and passionate about the communications industry

  • Superior written and verbal communication skills

Fatoumata Barry
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