Lissette M. Rios

Founder
Chic Influence

Lissette M. Rios founded Chic Influence out of passion and necessity. With more than 17 years of combined public relations and talent relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies and branded campaigns makes her a true expert in the industry.

Lissette has worked at some of the world’s largest PR agencies with major global brand clients including Procter & Gamble, Unilever, Nintendo, Pernod Ricard, General Motors, and Land Rover, to name a few. And now reps the country's most sought after beauty brands and globally-known content creators.

Lissette is a first generation bilingual, bicultural Latina who was born and raised in Miami, Florida. She is an alumna of Florida International University.

Lissette is a proud athlete with two completed half marathons and two marathons - the 2019 TCS NYC Marathon and the 2021 Chicago Marathon!

5 Things I Wish I Knew……

✶ Success and growth is not about being the fastest or quickest to the table. It's about being relentlessly consistent, and showing up no matter what.

✶ Always remain curious and be a student of life. Some of the best processes, approaches and tips that I've received came from people outside of PR.

✶ Break the rules (with integrity). Just because something has always been done a certain way, doesn't mean its the only way.

✶ Broaden your perspective on life and business, by always asking "why?" Seeing the world through different lenses has made me a much better professional communicator.

✶ Never be afraid to provide your feedback at any level of your career. Your point of view in meetings, on calls or during planning cycles is more valuable than you know