Michael Kaye

Head of Brand and Communications
OkCupid

As a first-generation college graduate with no connections to the PR industry, Michael Kaye quickly learned the value of networking and made a name for himself within the space.

He began his career at award-winning agencies, including Edelman and Ruder Finn, and now leads communications, influencer marketing and social media for the dating app OkCupid. He’s been recognized by PR News, PRovoke Media, PRSA-NY, PRWeek, Stevie Awards, and was named one of the top public relations pros in the tech industry by Business Insider.

He’s become a leading voice on dating and relationships, and has been featured in ABC News, Bustle, CBS, CNN, Cosmopolitan, Elite Daily, Good Morning America, The New York Times, VICE and The Washington Post.

Outside of the office, Michael is a faculty member at New York University, and on the Board of Governors for the Human Rights Campaign.

5 Things I Wish I Knew……

✶ Network. Network. Network.

It’s never too early to start building your professional network. Connect with people within the industry on LinkedIn, add a personal note sharing why you’re reaching out, and ask for an in-person or virtual coffee chat.

✶ You deserve your success.

You are in the room or at the table for a reason. You earned that promotion. I’ve spent so many years questioning why I was invited to a client pitch, conference, leadership meeting, etc. I keep reminding myself it’s because what I have to say matters.

✶ Do not be afraid of numbers.

I changed my major from business to communications and sociology. Yes, I love human social relationships and storytelling, but I also feared numbers. Today, I’m always looking for data-driven ways to unlock the power of public relations, from measurement to media relations.

✶ Create multiple streams of income.

I am always exploring options to generate extra cash flow, which I’ve done through consulting for startups and teaching college courses. But be careful not to burn yourself out, either.

✶ Find a passion outside of the industry that’s unrelated to your work.

As communicators our brains are always on. We’re always working. It’s important to find ways to unplug. For me, that’s through cycling classes and reading books.