The Pride Month marketing landscape is at a crossroads. While brands have increasingly embraced rainbow-hued campaigns in recent years, industry experts predict a pullback in 2024. In this insider's perspective from Kendall Eaton, PR maven Pam Anderson peels back the curtain on the factors driving this shift.

On June 19th, we commemorate Juneteenth, a pivotal day in American history that marks the end of slavery and symbolizes the ongoing struggle for freedom, justice, and equality. As communications professionals, we have a unique responsibility and opportunity to honor this day and contribute to its enduring message.